5 Practical Benefits of Booking KOC Creators for a New Store: From 0 to a Surge in Orders
Author: Height Media Team | Topic: Online business tips
You have just worked hard to set up a store on TikTok Shop or Shopee. Beautiful images, good prices and quality products. But... 1 day, 2 days, then 1 week passes, and the store is still “completely deserted”.
No sales or reviews; customers visit and quietly leave again. This is a shared problem for 99% of Newbies. How do you break the ice?
The fastest, most effective and most immediately relevant solution today is Booking KOC (Key Opinion Consumer). Why? Below are 5 practical benefits that Height Entertainment has learned from supporting hundreds of newly established stores.
1. Remove the “Lack of Trust” Barrier (Social Proof)
Vietnamese shoppers' mindset is straightforward: “Only daring to buy after seeing others buy”. A brand-new store showing “0 sold” is a Red flag to customers. They fear counterfeit goods and scams.
When you book KOC reviews:
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The KOC acts as a tester, checking quality on the customer's behalf.
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KOC praise is a credibility endorsement. Customers trust the KOC -> Customers trust your Shop.
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This is the fastest way to fill the review section and make the store look active and busy.
2. Attract Real Traffic Immediately
Instead of waiting for the marketplace algorithm to favour you (which is unpredictable and can take a long time), KOC videos let you actively bring in customers. A trending KOC video can attract tens or even hundreds of thousands of views overnight. Even with a low conversion rate (for example, 1%), 10.000 views still give you a chance to secure those valuable first sales.
3. Build a Library of High-Quality Videos for Advertising
New shop owners often lack a professional filming and editing team. Self-shot videos can lack creativity and have dull scripts. When booking KOC creators, you are not only buying their posts, you also buy creative expertise of theirs.
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You can negotiate to repost KOC videos on your Fanpage, Website or the Shop's TikTok channel (Reup).
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KOC videos are often high quality and highly entertaining, helping retain viewers longer.
4. Strong Optimisation of Advertising Costs (Ads)
Running advertisements (Facebook Ads, TikTok Ads) with self-shot videos can be expensive because the content is not engaging. But if you use a KOC review video for advertising (the format Spark Ads on TikTok):
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Customers feel less like they are watching an advertisement.
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CTR (Click-Through Rate) is often 2-3 times higher.
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Lower CPM (impression cost). => Results: For the same budget, advertising with KOC videos generates considerably more orders.
5. Activate the Marketplace Recommendation Algorithm
This is a hidden but extremely important benefit. E-commerce marketplaces such as Shopee and TikTok Shop favour stores with Off-platform traffic (Traffic arriving from other sources).
When you book KOC creators on TikTok and they link to your Shopee store:
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The marketplace sees that this Shop is popular and attracting interest.
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The algorithm will automatically prioritise displaying your products in “Today's Recommendations” or “Search”.
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This is a way to help stores quickly reach top organic positions.
Advice for new shops (Newbies)
With a limited initial budget, you do not need to book highly famous Mega/Macro KOLs. The smartest strategy is to focus on Micro KOC (10k - 50k followers).
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Affordable (or available through Barter Booking — gifting products).
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Authentic reviews that resonate with niche customers.
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Easy to book in volume (10-20 creators) to create broad exposure.
Do not let the store you have poured your efforts into fail early because it lacks traffic. Let Height Entertainment helps you connect with the most suitable KOCs to get your first sales off to a strong start today!
Explore Height Entertainment's Booking Services & Pricing now:
To help you choose a service package that suits your new store's budget, we provide the following transparent information:
