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Height Entertainment • TikTok & Shopee Training
Multichannel Order Growth Course for Ecommerce
Learn to view TikTok, Shopee, Zalo, Facebook and websites as a connected customer funnel rather than isolated channels.
increasing multichannel orders
cross-platform customer development
TikTok Shopee Zalo Facebook website
ecommerce customer funnel
multichannel marketing
Suitable audiences
Group 1
Shop owners selling across multiple channels without a shared funnel.
Group 2
Sellers wanting to connect TikTok, Shopee, Zalo, Facebook and websites more logically.
Group 3
Marketing teams needing to assign channel roles instead of producing disconnected content.
Group 4
Small businesses wanting to build growth plans informed by operational data.
Group 5
Creators or affiliates wanting to understand their place in the buying journey.
Common challenges learners face
- Each channel has an owner, but there is no shared customer journey map.
- TikTok has content, Shopee has products and Zalo/Facebook have customers, but their data is not connected.
- Does not know whether to prioritize traffic-driving, order-converting or follow-up care channels.
- Short-term campaigns end without a data insights log to improve the next cycle.
- Teams can misjudge performance by looking only at final revenue and ignoring mid-funnel signals.
What you will learn
- Know how to map ecommerce customer funnels by channel and specific role.
- Know how to classify TikTok, Shopee, Zalo, Facebook and websites by their tasks in the buying journey.
- Know how to plan content, offers, advertising and follow-up customer care in cycles.
- Know how to interpret multichannel signals to understand which channels generate awareness, consideration or conversion.
- Know how to design small tests across multiple channels and summarize the data.
- Know how to align content, ads, operations and customer care teams around the same objective.
Module pathway
1
Ecommerce customer funnel thinking and the role of each touchpoint.
2
Channel map: TikTok, Shopee, Zalo, Facebook, websites and operational data.
3
Design offers, content, core products and messages for each channel.
4
Connect advertising, livestreams, affiliate and customer follow-up care.
5
Interpret multichannel data: traffic, clicks, price inquiries, add-to-carts, orders and customer segments.
6
Create a 30-day testing plan and a simple tracking dashboard.
Practical exercise
- Map the customer funnel for a specific product category.
- Assign roles to 5 channels for awareness, consideration, conversion and follow-up care.
- Create a 14-day content, offer and livestream schedule.
- Create a post-campaign data insights log to decide on the next test cycle.
Training materials
Learn from real creator contexts
This section adds just enough training material to help learners picture how content, livestreaming, affiliate and commerce operations modules are put into practice.
Related tools and channels
TikTok
Shopee
Zalo
Facebook
Website
Ads report
Operational data
Basic CRM
Realistic expected outcomes
- Know how to view growth across the channel system rather than through just one final metric.
- Know how to plan multichannel tests with objectives and tracking data.
- Know how to coordinate content, ads, livestreaming and customer care within the same funnel.
FAQ
Is the multichannel order growth course for small shops?
Yes. Small shops particularly need to prioritize the right channels and avoid taking on too many unmeasurable tasks.
Is a website required?
Not required, but a website or landing page can be a useful funnel touchpoint depending on the industry.
Does this course teach each platform in detail?
The course focuses on channel integration strategy. For greater depth, learners can also choose Shopee Ads, TikTok Ads or individual marketplace operations courses.
Does the course cover Zalo and Facebook?
Yes, in the roles of customer care, remarketing, community and conversion touchpoints, without going deeply into each platform's advertising techniques.
Is it suitable for in-house teams?
Yes. Teams can use the framework to assign roles and agree on tracking data.
Is an increase in orders guaranteed?
No. The program helps learners build funnels, test and measure more realistically.
Explore more in the TikTok & Shopee cluster
Shopee Operations CourseShopee operations course, Shopee store operations training, Shopee shop management, increasing Shopee orders
Shopee Ads CourseShopee Ads course, Shopee advertising, Shopee advertising cost optimization, interpreting Shopee Ads metrics
Shopee SEO and Product Optimization CourseShopee SEO, Shopee product title optimization, image, description and keyword optimization, increasing Shopee store conversion
Shopee Livestreaming CourseShopee livestreaming course, Shopee sales livestreaming, livestream scripts, livestream order closing, Shopee affiliate
