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Height Entertainment • TikTok & Shopee Training
Shopee Livestreaming Course for Shops and Sales Teams
Learn to prepare Shopee livestreams with clear scripts, products, offers, staffing and measurement sheets so each session can improve gradually.
Shopee livestreaming course
Shopee sales livestreaming
livestream script
livestream order closing
Shopee affiliate
Suitable audiences
Group 1
Shops wanting to start Shopee livestreaming but lacking a process.
Group 2
Livestream hosts needing more natural product presentation scripts.
Group 3
Operations staff needing to coordinate products, vouchers, inventory and chat.
Group 4
Sellers wanting to combine livestreaming with affiliate or platform programs.
Group 5
Businesses needing livestream measurement to learn from data.
Common challenges learners face
- Livestreams start without a theme, speaking flow or offers for each stage.
- Products included in livestreams are not arranged around interaction, consultation and conversion objectives.
- Hosts talk at length but lack probing questions, objection handling and suitable calls to action.
- The operations team has no tracking sheet for vouchers, inventory, comments and orders during livestreams.
- No data review is conducted after livestreams, so mistakes recur in the next session.
What you will learn
- Know how to design a Shopee livestream, from theme and products to offers.
- Know how to write livestream scripts in stages: opening, building interaction, introductions, handling questions and prompting action.
- Know how to assign roles for hosting, chat support, product operations and metric tracking.
- Know how to combine vouchers, combos, flash sales and affiliate during a livestream.
- Know how to interpret post-live data to improve products, scripts and broadcast schedules.
- Know how to plan tests of multiple livestream formats instead of using one fixed approach.
Module pathway
1
The role of livestreaming within Shopee and the buying funnel.
2
Prepare products, prices, vouchers, inventory and the livestream layout.
3
Livestream script: opening, product introductions, objection handling and CTA.
4
Coordinate the team during livestreams: host, chat, orders, data and logistics.
5
Combine affiliate, platform programs and short-form content before/after livestreams.
6
Post-live report and optimization plan for the next session.
Practical exercise
- Create a 60-minute Shopee livestream script.
- Select 10 products and arrange their presentation order by objective.
- Write probing questions and answers to common objections.
- Create a post-live data summary sheet and propose new tests.
Training materials
Learn from real creator contexts
This section adds just enough training material to help learners picture how content, livestreaming, affiliate and commerce operations modules are put into practice.
Related tools and channels
Shopee Live
Seller Center
Voucher
Shopee Affiliate
Live script
Live session report
Realistic expected outcomes
- Know how to prepare a livestream through a process rather than going live on impulse.
- Know how to interpret post-live data to adjust scripts and products.
- Know how to coordinate livestreams with affiliate, vouchers and shop operations.
FAQ
Does the Shopee livestreaming course require a professional studio?
Not required. The course starts with processes, scripts and operations; equipment can be upgraded in stages.
Does the course teach livestream scriptwriting?
Yes. Learners practice writing scripts based on products, offers and target customer groups.
Is it suitable for new hosts?
Yes. The content covers speech structure, handling questions and maintaining livestream pacing.
Does the course cover integrating affiliate?
Yes, at the operations and coordination level, helping shops understand how to prepare products and offers for creators or affiliates.
Does livestreaming require advertising?
It depends on the strategy. The course helps learners prepare the livestream foundation before considering traffic amplification.
Does the course promise a specific number of orders?
No. The goal is to help learners design, operate and measure livestreams more effectively.
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