The Secret to Accelerating Shopee Video Sales: When Exclusive KOC Vouchers Become a Powerful Weapon
Author: Head of E-commerce, Height Media | Topic: Hands-on Marketplace Experience
Do you have good products and prices, but nobody buys despite repeated posts?
That is because you have not yet learned how to activate Shopee users' craving for vouchers through KOCs.
Unlike TikTok (where content is king), on Shopee Video, vouchers are king. The KOC is simply the guide leading customers to that voucher treasure.
Below is a practical Booking process to triple sales (x3) on Sale days.
1. Choosing KOC Creators: Not Viral, but “Hard-Working”
On Shopee Video, you do not need drama videos with millions of views. You need quantity.
-
Tactics: Book 20-30 Micro KOC creators (real users, small reviewers).
-
Requirements: Film simple, practical and clear unboxing videos.
-
Objective: When customers search your product name, a series of review videos appears. This broad exposure creates complete trust.
2. The “Powerful Link Attachment” Process
This is the step that determines success or failure.
-
Step 1: KOC creators post videos on their Shopee profiles.
-
Step 2: The KOC must open “Add product” and select the correct link to your Shop (through Affiliate functionality).
-
Step 3 (Important): Your Shop must have discount codes set up in advance “Only available on Shopee Video” in Seller Center.
-
Results: When the video appears, an orange “20% off” tag flashes repeatedly, encouraging customers to click and buy immediately.
3. Use the “Creative Corner” (Template)
Shopee Video has ready-made Templates (like CapCut).
-
Ask KOCs to use trending templates on Shopee. The Shopee algorithm prioritises videos using its templates over externally edited videos reposted from TikTok.
4. Cross-Platform Reposting Strategy
To reduce production costs:
-
Book KOCs to produce videos for TikTok.
-
Agree on the rights required to repost the content.
-
Ask the KOC (or the brand itself) to repost the video on Shopee Video.
$\rightarrow$ Hit 2 targets with one arrow: go viral on TikTok and benefit from Shopee vouchers.
Conclusion
Shopee Video does not require highly sophisticated creativity like TikTok. It needs practicality.
With clear video, a real product and, most importantly, a good voucher, orders will come.
At Height Entertainment, we provide Shopee-specific KOC Booking services, helping shops set up an Affiliate system so KOCs can automatically attach links without manual work from you.
