The Double-Date Sale Battle: Why Brands Need a Plan B When Booking KOCs During Peak Season
Author: Operations Director, Height Media | Topic: Risk Management
Double-date sale days are a golden opportunity, but also a trap for inexperienced brands. Demand exceeds supply at these times, making KOCs scarce. This creates 3 major risks you must face:
1. Booking Price Inflation
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Current situation: During Mega Sale season, popular KOCs often raise booking fees by 20–50%, or accept only jobs with high commission.
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Solution:
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Early-bird purchases: Sign the contract 1 month in advance to lock in the price.
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Long-term package: Do not book only for 1 day, 9.9. Sign a contract covering 10.10 and 11.11 as well to obtain stable bulk rates.
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2. The Risks of No-shows and Poor Quality
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Current situation: A KOC may accept 10 jobs on 11.11. Overwork can lead to rushed videos, posts at the wrong time, incorrect links or, worse, forgotten posts.
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Solution:
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Strict controls: Request a demo video 3 days in advance.
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Plan B (Backup): Always reserve 10% of the budget to book a backup group of KOCs. If a main KOC encounters a problem, deploy the backup group immediately to fill the traffic gap.
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3. Competition for Visibility (Traffic Jam)
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Current situation: Everyone runs ads and posts content on that day. CPM (the cost of impressions) surges. Your video can easily disappear from customers' news feeds.
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Solution:
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Multichannel: Do not rely only on TikTok. Ask KOCs to post on Reels and Zalo too, capturing traffic from less competitive channels.
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Initial ad support: Prepare an advertising budget (Spark Ads) to put behind KOC videos as soon as they show signs of going viral, helping them stand out from competitors.
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Conclusion
During Mega Sale season, stability is more important than a surge. A safe, well-prepared campaign with a backup plan will deliver better results than an all-or-nothing gamble.
Height Media with an exclusive network of 500+ KOCs commits to: No last-minute price increases, no overbooking of work, and guaranteed visibility KPIs for business clients.
