While many sellers focus on attracting new customers, the most successful brands focus instead on retaining existing customers — a customer group 2–3 times more likely to buy again.
On TikTok Shop, building a customer loyalty programme (Loyalty Program) not only helps increase repeat purchase rate, but also helps the brand create long-term connections with consumers.
Here is how you can improve these results.
1. Build an appealing points-for-rewards system
A programme for earning points and redeeming rewards not only makes customers feel valued but is also a powerful incentive to return and buy repeatedly.
Design a programme that is simple, easy to understand and easy to follow to establish long-term shopping habits:
- Award points for every order: For example, customers receive 1 point for every 10.000 VND spent.
- Redeem points for discount codes or gifts: Each purchase delivers a tangible reward, making shopping more exciting.
- Display points directly in the TikTok Shop interface: Make it easy for customers to track their accumulated points, while encouraging further purchases to reach reward thresholds.
A feeling of being rewarded and getting close to a goal is the psychological factor that makes customers more loyal, thereby increasing repeat purchases and sustainable revenue for the brand.
2. Create membership tiers to encourage repeat purchases
Create membership tiers such as Silver, Gold and Diamond, encouraging customers to upgrade their shopping status.
- Silver: 5% off the next order.
- Gold: Birthday offers + free shipping.
- Diamond: Early access to new products or exclusive sales.
These tiers make customers feel valued and want to stay for the long term with the brand.
3. Create personalised offers based on purchasing behaviour
Not all customers are the same. Therefore, offers also need to be personalised.
- Send exclusive discount vouchers for customers who have bought similar products.
- Create promotional bundles for customers who buy frequently.
- Provide birthday or special holiday offers for each person.
-> When customers feel that the attention is specifically for them, they are more likely to return.
4. Combine loyalty programmes with TikTok Ads
This is a highly effective upgrade strategy:
- Run remarketing ads targeting customers who have purchased before.
- Use Spark Ads to amplify positive review content from loyal customers.
- Promote points and reward programmes directly in advertising videos.
This combination helps the brand retain existing customers while attracting new ones more effectively.
5. Encourage positive reviews and shared experiences
A satisfied customer is the best organic advertising channel.
- Send thanks and small vouchers when they leave a 5-star review.
- Invite customers to share unboxing videos and feedback and tag the TikTok Shop store.
- Use this content to increase credibility and spread awareness of the brand.
6. Monitor data and improve continuously
Use TikTok Shop Analytics to:
- Monitor the repeat purchase rate (Repeat Purchase Rate).
- Determine the most actively engaged group of loyal customers.
- Measure the effectiveness of each promotion.
-> With clear data, it becomes easier to optimise policies, budgets and promotional content.
An effective customer loyalty programme on TikTok Shop helps not only increase repeat purchase rates, but also build a loyal community around the brand.
Remember: loyal customers do not come from short-lived promotions, but from positive experiences, worthwhile rewards and a feeling of being understood.
If your business is looking for a comprehensive growth solution on TikTok Shop, contact our expert team now for detailed advice.
Let Height Media support your business on TikTok Shop!
Learn more about store operations at Height Media: https://heightmedia.vn/dich-vu/Tiktok/dich-vu-van-hanh-gian-hang-tiktokshop.html
Contact information:
Hotline: 0792 818 883
Address: 82 Nguyễn Hoàng, Nam Từ Liêm, Hà Nội
